We are a French & Australian jewellery brand. Every brand in our industry looks the same, so we want something with bold lettering (as in, not the classical, thin serif font we see everywhere).
We need a full "long format" logo and a smaller version, but we don't want any icons (or it should be integrated with the letters). The smaller version could be the combination of the letter "C", "L" and the "!".
We would like the logo to be simple, bold, original and something that will be remembered (obviously, everybody wants that). Everything should be within the name and the design should be in the lettering with no added icons.
"C'est Louis!" means "It's Louis!" in French, we choose that because our jeweller is named Louis, and Louis XIV (the Sun King) is pretty much the father of fine jewellery as we know it today.