Our company is a unique online clothing exchange/resell that allows users to ship us their unwanted items for cash or for store credit. We then resell the items on our site to others. We make it convenient to turn like new clothing into cash or store credit without ever having our users leave home. We are not your average local resell store and are seeking a national brand.
Logo has to be PROFESSIONAL.
Would like to see some creative element illustrating "clothing or exchanging;" it can be incorporated into the words/name or as a separate graphic. Our vision for the logo is it must be Simple but powerful, Unique and clean with a small touch of elegance. Not overly busy.
Since our company is launching on a national level we are seeking a strong Brand to build on. We are looking for a theme that is relative to our product (clothing) or exchanging/swapping. The icon (logo) and text (font) must be catchy and we must be able to build a theme from the icon part created.
We plan on operating in many markets such as kids, teens and adult. Therefore the logo cannot be defined towards only one market. Ex. kids/women. (DO not make it kid related) It can play off the concept of clothing. (Do Not want things like a t-shirt as an icon though)
The font itself has to be clean, brandable and appealing. We want to also be able to use some form of short version of the final logo. Like an icon. Ex. facebook uses their “F’ in a box, Twitter uses a bird. So something in our logo needs to be able to be used in another form. Does not have to be our initials.
Example from 99designs: (like the K here) http://99designs.com/logo-design/co
F is capitalized
S is capitalized
The font must not be extremely bold but not too thin. More of a med weight.
We also want to see a black and white version for watermark use and other background colors.
These are some sample tag lines to give you an idea for design.
(We do NOT want the tagline in the logo at all) these are just for ideas.
-Refresh your wardrobe
-Get a wardrobe refresh
-Turn unwanted clothing into to new ones that fit.