Filter Engineering needs a new Logo Design

Filter Engineering

We were “green” before it was cool – 65 years ago – our logo needs to reflect
that!

We specialize in air and liquid filtration products used in manufacturing plants,
high tech facilities, and commercial building maintenance. We do not sell
consumer products; our customers include large office buildings, schools and
universities, malls, manufacturing facilities, pharmaceutical labs and hospitals,
power plants, etc.

We didn’t just jump on the “green” bandwagon – we’ve been a leader in
the “green” initiative since 1945. The products we sell help our customers
maintain systems to use less water, improve indoor air quality, and uncover
operating inefficiencies in machinery and processes saving on energy
consumption.

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Over 60% of the energy that North American businesses use is for heating and air
conditioning – the correct filters can help reduce that statistic dramatically
We provide filters that improve indoor air quality by reducing airborne viruses and
bacteria; this saves in employee productivity, reduced absenteeism, and health insurance
costs
We provide our customers with filters that have a long life – longer filter life means there’s
less frequent change-out, which immediately lowers labor costs and solid waste disposal/
landfill costs

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Visit our corporate website for more information and a look at our old logo
http://www.filterengineering.com

We like several of the word mark logos listed on Kleiner Perkins website,
click on “portfolio” (http://www.kpcb.com)

No “green leaves” in the logo

Consider use of blue(s) in the text

No flipped letters

Icons with word mark are acceptable

Focus on the typeface – something original (something high-tech,

industrial??); nothing feminine, cursive, brush, whimsical.
The files we will require are:
o Print file format: .eps and .ai
o Web file format: .jpg and layered .psd (RGB)