I am a young entrepreneur starting a chain of fast casual (fast food) sushi restaurants. As opposed to traditional sushi restaurants, which offer waiter table service, the pachinko! concept will feature completely over the counter (fast food style) ordering. Customers will order sushi meals either at the counter from a person (like any other fast food restaurant) or via a self ordering kiosk. Our product is going to be fun and fresh and unique to fast food. As such, we are going to create a brand and atmosphere that corresponds to our product. As an overall theme, our goal is to create an environment that speaks to the colorful, fun, fast, high-energy, hi-tech modern side of contemporary Japanese culture. Whereas every Japanese sushi restaurant in the US has an upscale, traditional, cultural, 19th-century feel, pachinko will instead explore this modern, colorful side of Japan. As such we want a logo that reflects these ideals.
18-34. from college students to 20 somethings to young professionals.
definitely want something that is COLORFUL. Not necessarily a lot of colors but thinking bright colors. maybe something pink and blue... or pink, blue and yellow.. but BRIGHT. Also something that's not overly compicated. maybe a cartoon-ish fish? maybe a few mini fish in different colors?
just want a cool sleek modern colorful design. BE CREATIVE though!
attached are two files:
1) a mock logo I created as a possible starting point
2) an example of some mini fish to maybe (not required) incorporate into the logo. not necessarily these fish but this type.
Again nothing is required just some ideas.
I will give guidance as submissions come in or you can email questions at