Facebook's First Travel Service Needs Super Fun Logo

HereStay (a play on the word hearsay)

HereStay is a start-up that offers vacation home owners the ability to post their vacation homes on Facebook. Conversely, it allows anyone to discover and book it. HereStay provides powerful backend software that allows vacation home owners to generate new leads and guests from the service.

HereStay can best be described as a “Vacation Rental Finder meets Facebook”. HereStay is a next generation posting and sales tool that instantly provides accurate and up to date vacation home rental details while allowing prospective renters to share and distribute the information to their friends on Facebook.

This contest is to design a logo that is comforting, friendly upbeat and novel. It should appeal to both men and women who travel and spend on average USD $150+ nightly on accommodations.

no website exists yet

It should appeal to both men and women who travel as families and spend on average USD $150 plus nightly on accommodations. For instance an average 4 bedroom house would be $400 per night, yet provide full kitchen- multiple baths- fully furnished for an average stay of a 3 to 4 nights. This is for leisure travelers who prefer staying in a home over a hotel. Most vacation rental homes have 3 to 6 bedrooms -and accommodate 2-3 families. We are marketing it primarily on Facebook which will reach people globally. The Vacation Rentals are found mostly in tourist areas anywhere on the globe. It is NOT just for USA.

The HereStay font must be legible in all sizes shown on this example link. It must look great on a Facebook fan page- here is an example of an airline's fanpage- note the logo holds up in all three sizes: http://www.facebook.com/delta?ref=ts

The name of the Company, HereStay, DOES NOT HAVE TO BE IN THE GRAPHIC ELEMENT. They should be treated as two elements that allows each be used alone.

Design should reflect the values of the following keywords;

Tastefully clever, energetic, light, elegant, simple, plush, unforgettable
You have total creative freedom with this logo design.

* The logo must be clean, crisp and professional
* Design includes an icon/symbol that can stand alone
* Logo should work with the complete brand name as well
* Logo should not be overly complicated
* Typefaces should be clear and legible
* The logo should sit well on either a light or a dark background
* The choice of background colors/theme is up to you
* The logo should be clear and legible
• Innovative like Apple
• Professional yet hip
• Trust/Respect but not old
* Bold
* Please do not use any stock images or clip art in the logo

The files we will require are:
Print file format - .ai / .psd (CMYK)
Web file format - .jpg and layered .psd (RGB)