Completed contest

Face of the future -- Logo needed for consumer tech start-up

dmlandry needed a new logo design and created a contest on 99designs.

A winner was selected from 132 designs submitted by 26 freelance designers.

132
entries
26
designers
1
winner

How dmlandry started their logo design journey

Company name

AUDIOTONIQ

Overview

Audiotoniq is a start-up company developing devices to enhance the human senses. Our initial product focus is similar in form factor to a Jawbone Bluetooth headset, geared toward audio reproduction.

Our solutions will be of premium build quality with attention paid to human factors and intuitive use. Our approach is to buck trends and take risks -- we want our customers to feel that they are part of an exclusive group of forward-looking visionaries.

Tell us a bit about who you are and the people you reach

Audiotoniq seeks to create a relationship and a community around our products.

Our potential customers are social media consumers spanning GenX and Younger Boomers (approx. 35-60). They are tech-savvy, having grown up steeped in technology and used it extensively in their professional lives.

They like to solve their own problems, using the Internet as a research resource -- searches, forums, FAQs, etc.

They tend to be professional, educated, mid-income level and higher.

Our target audience is concerned about brand image, but also looking for high value in their purchases (quality over quantity). Less concerned with buying "traditional" brands, more likely to associate themselves with trendy or hipster brands.

Requirements

We are looking for a corporate logo design for use on all types of collateral and product.

Uses:
- product branding
- web page
- business cards
- letterhead
- powerpoint templates
- signage

Descriptive terms:
- technology excellence
- attention to the customer
- rebellious
- simplicity
- essential
- helpful
- approachable

It must be readable and attractive both large (e.g., a banner) and small (e.g., on a very small electronics product). Two versions are acceptable if needed.

An element of the logo may be appropriate for use as an app icon.

Sample logos should explore different casing: all uppercase, all lowercase, mixed.

Colors should be neutral to masculine, and conducive to B&W and grayscale reproduction.

Sample logos that we like include:
Apple
AT&T
Intel
engadget
BMW
Audi
Sony Vaio
harman/kardon
Burton

Custom package

US$363

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Deliverables

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