We want to allow designers creative license and want to ensure our logo denotes the fabulous in "fabdealy".
Many of our deals will be high value and often have a price point higher than the average daily deal, therefore we want to ensure we focus on this aspect. With this in mind, we do not want price tags, dollar signs and other symbols commonly seen in the "me to" daily deal design world.
We seek to differentiate fabdealy with a look that appeals to our target customer. She is fun, savvy , trendy, modern, stylish, appearance conscious, loves to shop and always fabulous in some way. We would like to see several versions of these qualities denoted in the logo through the style and font of word marks as well as your idea of "fabulous" pictoral marks. Although we like the idea of web 2.0, it is third in importance.
Thank you for taking the time to read our brief and we look forward to your ideas!