Completed contest

The Expedia of Commercial Shipping Needs Your Design Expertise!

Insight Freight needed a new logo design and created a contest on 99designs.

A winner was selected from 78 designs submitted by 22 freelance designers.

78
entries
22
designers
1
winner

One of the designers who made it happen

Winner - SiMar
Spectacular work ! Professional, responsive and work ethics second to none. We anticipate a long lasting relationship with SiMar. We offer our highest recommendations. Feel free to ask for our private contact details from SiMar....outstanding designer.
- GlobalWorx

How Insight Freight started their logo design journey

Company name

Insight Freight Inc. http://www.insightfreight.com

Overview

Insight Freight is a full service freight forwarder; offering shipment management services for freight destined down the street or across the world. We're initiating a revolutionary website that will allow our clients to compare rates and manage shipments from all of our service providers. With the move to a web based service... we need a new Web 2.0 friendly logo that re-defines our corporate image. We do what we do... to help people feel more at ease with shipping products. Our website is made to provide a user friendly space to plan, execute and manage shipments with ease.

Tell us a bit about who you are and the people you reach

Our primary target audience are businesses that ship commercial goods. More specifically... the individuals that make the decisions on which service company to use. These individuals are primarily male (however more and more females are entering the field), aged 25-50. These individual are born planners, very organized... almost to an extreme sense. They are skid-dish in nature... so it's important to have a calm logo that inspires trust. The secondary target audience are the carrier companies... they are primarily male dominant (truck drivers, dispatchers forwarders etc...). Also planners by nature... however this breed is much more aggressive and much less skid-dish. These guys will break their backs for a dollar and to keep a good reputation.

Requirements

Please do:
- Logo Icon with Typeface.
- Logo Icon must look good independently from the typeface
-Colors: Neutral colors, earthy colors, calm, trusting hues, browns, blues, oranges, greens, grays are all okay. If it's calm; you have carte blanche :)
- Must convey the nature of the business.
- Must be simple
- Must be Web 2.0 centric

Please do not:
- Have extremely bright colors
- Have too many shadows
- Have flip letters
- Have more than four colors

Attached is our current logo... good example of what we don't want.
Something simple... but effective is what we really need.

Custom package

US$363

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