Karen Willey needed a new logo design and created a contest on 99designs.
A winner was selected from 47 designs submitted by 17 freelance designers.
Squashed Tomatoes & Stew
Our company was formed from a shared passion for food and a desire for our children to eat well, and confidently be able to enjoy food.
Originally inspired by Baby Led Weaning and its approach to food, we believe that good food and the enjoyment of food should be accessible to everyone.
We want to pass on our knowledge and skills to others and ensure that the process of feeding your children will be fun and delightful.
We are working initially with workshops to help people learn about food in a fun environment but will eventually move into a food brand.
Initially we are targeting parents of young babies - they will be with a A1 - C1 with disposable income.
They will live in fashionable parts of town and are keen to ensure they are giving their children the best start in life.
We will eventually move on our workshops and cookery class to target parents of Toddlers and Teenagers.
The brand must be playful but not child like.
The brand must be bold and dynamic.
We would like an icon that can work alone and without the name
It must give the parents a sense of security - we are telling them how to feed their children
It must be approachable
The brand must demonstrate our passion and fun for food.
Be creative - Be lively - Be fun - Have fun
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