We are a young pan European company based in Amsterdam led by experienced internet entrepreneurs.
Advertising on the internet is now like advertising in print magazines. We all see the same ads based on the content of the page. In reality each visitor has different needs. Why don't we see different ads?
Adatus makes it possible to target advertising based on the needs of the user. This way advertising becomes more relevant for the visitor of the page. What leads to more response (click/brand awareness) so the advertiser will pay more money for it. This way the websites displaying these ads will make more revenue. Everybody happy:)
Adatus collects anonymous information. By connecting users to the right advertisers, Adatus takes an independent central position. The price of this data will be set through an auction, which we call an online data exchange.
Adatus is not selling media, but sells data to media companies. This is also captured in the name. We add data tot ads.
Key values: young, energetic, dynamic, reliable, transparent.