We email local business discounts (for example: "$15 for $30 of food at store X," which could be a restaurants, salon, clothing store, etc) to customers who receive our emails. The discounts are ONLY for "ethical and sustainable" businesses. These are businesses that are supporting the community, support employees, are doing good things for the environment, etc.
Organization name in a stylised type/font becomes the logo.
An abstract shape or symbol is used to convey the values of your business.