At the beginning, this business will be launched only on the web. But the business plan will extend this to a central SPA and women retreats. The logo needs to be professional and immediately recognizable.
Think Queen Esther in the hanging gardens of Babylon (not modern desert Iraq).
I want feminine but not flowery: no flowers, no lace. A plant is okay, or a leaf, or branch might be okay if fit with the theme.
I am targeting women who want to become beautiful in a complete package, in all aspects, not just a beautiful on face and not just a beautiful body, but encompassing all that makes a woman truly beautiful, radiant beauty from within and from without --Feminine manners, talents, skills, refinement and culture, intelligence, a beautiful and elegant person. Think of a perfect princess, or queen, who has developed all the talents of beauty, poise, and manners, and social graces, etc.
I want the name Esther Spa to be integrated into the logo. It should be a fresh, clean look. I don't want a background (i.e. should be available with a transparent background).
I would like the logo to be able to work horizontally (as in a banner) as well vertically. Design should be vector, either eps or svg.
Please include a color pallet as well.