caitlinmarcoux got their new logo design by running a design contest:
Epic Rebranding: Paddle Nantucket
Check out caitlinmarcoux's Logo design contest…
Mind, Body, Sea
Paddle YOGA, Standup Paddle Yoga, Eco-SUP Tours, Paddle Fitness. Target clientele is 18-50 years old, mostly female, adventurous athletic types. Outdoor/Water recreation. We are based in the New England resort destination of Nantucket.
Other color requirements
orange, blue, black and yellow
Our original business, Nantucket SUP Yoga; (www.nantucketsupyoga.com) which offered only standup paddle yoga classes, is being reworked into a larger, all encompassing Paddle Fitness lifestyle BRAND: which will promote water fitness/sports and an active/athletic life. Because health and fitness businesses rely so heavily on presentation and appearances, we really want this logo to be perfect. The last/bottom file below is a sketch we did of our initial ideas around rebranding. We would like it to read nautical, (paddling is obviously a water sport), athletic and yet we would still like to retain the softness or femininity that "yoga" seems to imply. The first jpg below was done by the first graphic designer we hired. We understand how he got where he got, but they're not working for us. We don't like the fonts, and the balance of graphic to illustrative detailing is off. Mermaid is too buxom: hippy and breasty. While retro is cool, we'd like the logo to be more timeless. BOLD COLORS: Orange, Blue, maybe Bright Yellow. Please no peach, pink, purple or skin tones. The equipment we are using in our classes and the brand we are endorsed by is a company called Glide. (www.GlideSUP.com) and if it's possible, we'd like to stick to colors they use on their boards.(see board photo below). Once idea, since I am heavily tattooed: we wouldn't mind if the logo was American Traditional Tattoo-inspired. But that's just an idea. This logo will eventually be die-cut and put on the side of my truck, as well as on our trucker hats and t-shirts, perhaps without the text. IMAGERY: We are exclusively a standup paddle business, so other fitnesssy images like dumbbells wouldn't work within the design, but we also don't want it to be as literal as most of the SUP businesses out there. Again, we like the following nautical & "Nantuckety" symbols: paddles, mermaids, anchors, scallop shells, arrows (Nantucket has Native American roots). Things/artists we like: Shepard Fairey,artist Tom Gilmour, artist Minka Sicklinger tattoo artist Whales Waves Sharks Flying fish Squid Octopus Seagulls Sparrows the anatomical heart Implied Flow/Movement
US$499 Silver package
Every design category has flexible pricing for all budgets. Logo design starts at HK$2,399.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
caitlinmarcoux collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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