We are an established professional services company, with both corporate and government clients. Our logo needs to be modern, and should also highlight our stability and our reliability. It should be classy and professional. We are a young company, but we want to give the impression we've been around for a while.
The successful designer will provide both a logo, and a business card design incorporating their logo.
We will in all likelihood contract with the successful designer for further work over time, including report covers, promotional materials and other stationery items.
We are really excited about this competition and we promise lots of constructive feedback.
Our corporate focus is finely balanced between our environmentalcapability (mainly greenhouse gas / CO2), our technical capability(energy/engineering) and our business acumen. Energy generation andenergy management is at the core of most of our work.
We require a logo that can be used for multiple purposes (web, print, letterhead, business card, clothes).We also require a full business card design.
We suggest designers submit logo options first; we will inviteshortlisted designers to put their logos into a business card design,as part of this competition.
We have a tagline “Smart Solutions for a Carbon Constrained Future” but we're not sure if we want this incorporated or not.
More informationon our business is available on our website: http://www.hacaustralia.com (important notes: the website will becompletely re-designed to suit the new logo. Also note: If you look at our website you may notice that we previously used thebrand name “HAC Consulting”… we have now dropped the word “Consulting”.Our brand name is just the letters “HAC”.)
To make it easy, we'll use the star ratings as per below, plus offer regular comments:
2 stars - Colours are good, but design concept not inspiring us
3 stars - Concept is good, colors work, but still not quite there
4 stars - You have got what we want but it could be better. Try some variations of the design
5 stars - perfection!
- SVG format (please supply both a colour version and a grayscale version)
- web-safe colour scheme
- Ideally we would like the business cards in a format that allows us to edit the text details.
- We're not treehuggers (not that there's anything wrong with huggingtrees…!), so would probably steer away from images of leaves, trees,planet earth, etc., Keen to give the impression we're 'seriousprofessionals', but at the same time we're open to a little whimsy…