Lycka Earth is an eco-friendly brand of reusable, sustainable products that are an alternative to plastic, single-use products. Lycka Earth products include reusable stainless steel straws, bamboo straws, stainless steel bottles, reusable coffee cups and more. The mission is to reduce the amount of single-use plastic that is polluting our Planet and oceans and help people live a more sustainable, eco-friendly lifestyle.
The audience is 70% female, 30% male, ecologically conscious, aspiring to live a more sustainable, minimalist lifestyle but also appreciating the beautiful design and quality of products they're using in everyday life. Age between 18 and 35 years old.
Lycka Earth mission is to save oceans and marin animals such as sea turtles from harmful plastic. Using our reusable products, there is no need for single use plastic products ever again and on top of that we donate 5% of the profits to The Ocean Cleanup organization, that aims at cleaning the oceans from plastic.
The brand is inspired by Scandinavian influences. Scandinavian culture promotes simplicity, minimalism, sustainable lifestyle and being close with nature. We would like to have a minimalistic and delicate feel to the brand.