Doehrmann Financial Partners, LLC New Logo Designs

Doehrmann Financial Partners, LLC

Life Enrichment Principles™

Doehrmann Financial Partners, LLC is a financial and insurance advisory firm.

Doehrmann Financial Partners, LLC Brand Essence Statement:
You can look at us as financial consultants… But we’d rather be seen as trusted advisors. Because with us, it’s personal. When we work together, we get to know you - deeply. We want to know your family, your business, your dog’s name.

The advice we give and the recommendations we make are all made with your best interest in mind along with a thorough understanding of your goals and needs. You see, we are driven by a higher calling to do God’s work and to help our clients beyond the call of duty.

At Doehrmann Financial Partners, His Will Be Done.

Target Audience:

Doerhmann’s target audience is focused on 3 distinct segments:

1. Individuals/ Families who are clients or prospective clients and who are predominantly Christian faith based people that will resonate to our firm’s brand distinction. This is not to be misinterpreted that Doerhmann will not professionally or lovingly work with all you seek our services.
2. Companies and organizations who are clients or prospective clients and who are predominantly businesses driven by Christian faith based beliefs and principles. Again, this is not to be misinterpreted that Doerhmann will not professionally or lovingly work with all who seek their services.
3. Prospective financial advisors / agents to join the firm who are predominantly Christian faith based people.

Project Description:

Develop a logo to assist in the building of the Doehrmann Financial Partners’ brand. Laying the groundwork for Brand Adoption / Awareness of a business with a recognizable name in the market. To articulate the new brand positioning and capabilities offered by Doehrmann Financial Partners, LLC.
• Communicate the essence, tone and differentiation of the brand as reflected in the Brand Essence Statement above. Begin to gain audience adoption of our new brand distinction, its relevance and preference, by working to become “front of mind” in the minds of our target audiences. We need a logo that is distinct and compelling.

PDF proofs for client review. Reproduction files of approved designs in the following formats:
CMYK and B&W EPS,
RGB
PNG
CMYK and B&W High-res JPG

Perceived Tone of Initiative:

Personal and Financial in look and feel. Personal Relationship and Care paired with Financial Strength and Guidance. Might be a scripted logo like Coca Cola’s logo, this is not necessarily a mandate, just a suggestion to explore.

We don’t want this logo to have a local feel. It should represent the look and tone of a high-end national brand. Logo designs must integrate the new tagline: Life Enrichment Principles™

Executive Mandates:

Establish a Doehrmann Financial Partners font family as part of the executions. Present multiple “finalists” concepts for presentation / consideration.

This logo should appeal to current and prospective customers and should follow Doehrmann Financial Partners, LLC’s brand voicing / positioning as seen in the above brand essence statement.

Executive Inputs:

Logo development concept submissions should include some versions with an icon element to the designs.

Because we aren't like every other financial advisor we need to incorporate our brand distinction into the logo design. We are a unique christian, faith based driven firm. We attract christian, faith based individuals and companies. Our logo must have an element that portrays that in a classy yet subtle way. We would like to see some designs that feature some recognizable christian element that visually clarifies the type of life enrichment principles that we are talking about. Most likely a cross, but not limited to a cross. Perhaps it's subtly woven into the three iconic DFP initials, but if you have a design that just features an iconic christian symbol, that's okay too. Either way, we want it to be classy and with a financial planning tone.