Develop a logo and identity for new innovative media company

Novus Media Solutions Pte. Ltd.

Novus Media Solutions is a publishing and media consultancy company based in Singapore servicing clients across Asia Pacific region.
There are three main areas of business focus:
- Custom Publishing
- Advertising Representation
- Media and Marketing Consultancy

- We want to offer clients a new and fresh way of approaching custom publishing to make sure they maximize the impact of every touchpoint with customers and prospects. The projects could range from creating magazines for third parties to revamping internal or external company collateral/newsletters. It could be in printed format or digital. We will also develop a Novus imprint for selective book publishing projects.
- We believe in developing bespoke solutions with content that is unique for each client.
- Content is king and there are so many opportunities for companies to talk to customers but many are failing to differentiate themselves adequately – we can help them to raise the quality and improve the targeting for every piece of communication.
- “Novus” comes from the Latin for “new” and we offer a new and fresh way of solving our client’s communications challenges. It is not about “new media” per se, but a new approach for old and new media channels that focuses on always delivering the highest quality and most relevant content.

- Senior management and corporate communications heads of major companies in the Asia Pacific region
- Media Owners and publishers with international operations
- Advertising agencies would be a secondary audience

We need a logo that works on all collateral from business cards through to office signage and our website.
Needs to be flexible in color and b/w format
We will need local language variance so size of logo to be developed with this in mind
If the recommendation is to highlight “Novus”, then we would want to be able to have the full company name appearing alongside or below.
Although Novus Media Solutions is the company name, we expect that we will quickly become known as “Novus”. We also want the flexibility as we grow to be able to develop brands around the services we provide: e.g:
Novus Custom Publishing; Novus Media Consultancy; Novus Publishing etc etc.
Key words and ideas: Quality, new, innovative, connected to customers,
Feel: Classy but contemporary; simple and clean, sleek and professional. Less is more.