ASM Building Group is an established building and demolition company. Our primary sector is currently the building industry (i.e. building houses, renovation work, shop fitouts etc), however recently we have purchased specific equipment to broaden our range of services and clientele.
We are an Australian based company and pride ourselves on being Australian owned, Australian made". We are a smallish company looking to establish a corporate idenitity that we can maintain throughout the life of the company regardless of what services we provide.
Tell us a bit about who you are and the people you reach
Our main target areas would be existing building and construction clientele, but also including new clientele for the demolition equipment. We want to appeal to the "mums and dads"out there also who are wanting renovations or homes built for their familes.
Some ideas we had and desired items that we wish to have included/incorporated into the logo somehow are:
1. The ASM from the company name in some form of a house shape.
2. One of the demolition machines purchased is called a Brokk 40 (it is a robotic demolition machine and a picture of this machine can be seen at kiwidownunder.com.au). Somehow if possible we wish for the Brokk 40 to be the background feature and the concrete crusher to come around and look like its crushing the letter A in ASM.
3. The Brokk is to be yellow.
4. Other colours we would like incorporated is a black background, ASM in silver and if possible have red incorporated somehow (as this is the colour of other machines we have).
These are just some ideas that we have had in our minds, but would welcome the creativity of the designers to have a logo that we can be proud of.