Kellicrain got their new logo design by running a design contest:
Design a wordmark/logo for trendy, upscale tote bags
Check out Kellicrain's Logo design contest…
We sell tote bags, specifically designed for each use -- getting groceries, going to the beach, for the gym, etc. These are very functionable and very fashionable tote bags, designed mostly for women (but could appeal to men too).
Design Brief Summary: Design: - Please create a wordmark that can stand alone, with the name “sussie” or “SUSSIE”. Please stay away from initial caps (“Sussie”), as this looks like a first name. - The wordmark will be attached to a tote bag, so it can’t have any complicated design elements. - Please also explore a simple symbol that can be added at times, say on packaging, website, etc. (see examples attached) - It should appeal mostly to women but not turn off men. Brand: - Fun, upscale, trendy - Bags are smartly designed, so they are very functional and also very fashionable. These are the “ultimate bags”, designed to last. - Name: “sussie” means “unexpected gift, a surprise.” We will incorporate this into our marketing. For example, will give unexpected gifts to designated charities. - Marketing: There will be a strong charity component to the brand. We believe that every person is important, and we want to highlight this in our messaging, product, and actions. We will be giving back to charities that work to fight hunger, poverty, and more. In addition, the bags will be environmentally friendly (i.e. use of some recycled fabrics, etc.)
US$299 Bronze package
Every design category has flexible pricing for all budgets. Logo design starts at HK$2,399.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
Kellicrain collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected 2 winners!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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