Tell us a bit about who you are and the people you reach
One of the primary reasons the elderly must move to assisted living facilities is the threat of falling in the bathroom. We design and install elegant bathroom solutions which allow home owners to "age in place". These solutions include "barrier free" showers, grab bars, shower seats etc.
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Some key points:
Please view the attached pictures - they will give you a better idea of what we are about than anything else I can can tell you.
"Design Without Barriers" comes from the notion of "barrier free" showers - meaning showers without a ledge to step over.
First and foremost, these are elegant, beautifully designed bathrooms - and secondarily they bring safety. Our products are an alternative to products that provide similar functionality, but that have a more institutional look.
*We are a luxury brand - We compete on the quality and beauty of our product, not on price.
Our key demographic is mid/upperclass babyboomer homeowners.
The emotional appeal of this product aging safely and securely in your home, instead of moving into a cold and unknown assisted care facility. We alleviate one of the greatest fears of the aging population - falling in the bathroom.