We have updated our brief:
We are looking for a complete logo redesign. Our old logo, the 'hammer and hand' has been around 40 years.
We tend to like some of the simple, but creative typography and negative space logos. Be creative and think outside the box.
We need to keep our logo simple and sleek and we prefer to stay away from excessive detail; since our logo is primarily use on trucks, hats and t-shirts. We are open to creative approaches to doing this.
In a new logo we would prefer a logo and lettering orientation that is not as long horizontally in relation to its vertical height. Reason being that it can be difficult to fill out trucks, standard sign sizes, hats, shirts etc. We are open to any fonts and design orientations.
We prefer to utilize red, med-dark gray or black, and white for colors.
Red: R142, G8, B0, A255
Gray: R85, G92,B102, A255
Our logo and lettering should use a 1-2 colors. We would like to see versions on white, black (or med-dark gray) and red backgrounds. No fancy backgrounds with high detail are necessary, as they would be seldom utilized in real world applications.
I have attached a copy of our current logo with lettering, simply for inspiration, not to be copied or regurgitated. To see images of some of the homes/work we have completed, visit us at http://www.wbbuilds.com