meredith.whipple.callahan got their new logo design by running a design contest:
Design a publishing house logo featuring goat(s)
Check out meredith.whipple.callahan's Logo design contest…
Potrero Press is a publishing imprint. It publishes books that are focused on sophisticated self-reflection/self-help. Potrero Press is named after Potrero Hill in San Francisco (historically called goat hill as goats used to graze on it). The 'mascot' of the press is therefore a goat. Because they climb to high heights while staying stable, goats symbolize spiritual ascent; they also reflect high ambitions, fearlessness, and abundance (yay for lots of books being published!).
The logo is for a publishing imprint and, therefore, will be printed in very small size (literally, the size of a thumbnail) on the backs of books. Given that the different covers could be any color, the colors of the logo should be neutral - potentially shades of grey, but more likely just black. Would like to feature a goat on a hill (a silhouette of that?), but interested in seeing lots of options.
Every design category has flexible pricing for all budgets. Logo design starts at HK$2,399.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
meredith.whipple.callahan collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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