chrismckleroy needed a new logo design and created a contest on 99designs.
A winner was selected from 26 designs submitted by 10 freelance designers.
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We sell mid-range priced binoculars to millennial outdoor enthusiasts.
Overall, looking for a timeless wordmark (logo secondary) that fits the current scheme of surf/outdoor brands of today.
Reference file is my own mock up. I like the prominent word mark. Curious to work this into something more.
Definitely like the style of Land Boys - not attached to it for this.
Slogan: Doesn't need to be incorporated at this point, just for reference to frame the brand.
My Pinterest Reference Board:
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