How raina.suominen started their logo design journey
Who are you known as?
Buerkle Rewards Plus
Tell us a bit about who you are and the people you reach
The logo is for the Rewards program for our business. We are a small, family-owned new & used car dealership group in Minnesota. Our Rewards program is a major loyalty tool. Every vehicle purchase includes free oil changes, tire rotations, a $200 loyalty bonus toward future purchases and more. Our business's reputation and customer loyalty are extremely important to us! Our customers often hear about us from their friends and neighbors. Other times they work in the area and come to us because we are close. Of course, in addition to reputation and location, customers value price a great deal. Our area is extremely competitive on pricing and overall value of the deal. Other dealerships around here also have their own versions of reward programs.
Our customers are typically age 30+ (many 50+) and often shop and buy as couples rather than individuals. However we also have a significant number of customers in their 20s.
What industry do you think your business is most related to?
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Sense of gravity and seriousness - too serious for our business but a touch of that would not be amiss
It's a logo, not just words with an icon
Very modern and simple
Included: Our business logos (Buerkle Honda & Buerkle Hyundai) can be seen on some of the uploaded files. Do not copy the business logo and do NOT use the circular symbol from the business logo. Do however feel free to match the colors in the logo.
Graphic used on website
"Desk topper" graphic used in stores
"Add-on menu" for one of our new vehicle models, used in stores (custom designed for our business)
Also visit http://www.buerklehonda.com as a design example in itself & to see what environment the logo will be used in.
Dealership logo colors (not necessary to match but may be useful information):
RGB: 0, 45, 114
CMYK 100, 80, 6, 32