The culture of the company is very technology-centric.
When I think about Ridacto, the themes and feelings that come to my mind are as follows:
-security and encryption
-cool, sleek, advanced technology
-extremely simple and easy-to-use user interface
-easy to learn and adopt
-passion for technology
-passion for the future and modernizing an old-fashioned field
I am looking for a broad appeal to both tech-savvy users and non-tech-savvy users. The potential customers are attorneys both at law firms and also at corporations (in-house counsel), and in the future, even normal citizens/law clients will be customers. Therefore, the logo should appeal to all types of clients (mostly attorneys).
The main target audience is the most tech-savvy users who appreciate technology and see how it can benefit their business. However, lawyers by default are often very conservative and resistant to new technology (and not very tech savvy). The logo should be warm and welcoming and accepting of even non-tech-savvy users. It should be a familiar, simple type of logo that lawyers would recognize from the technologies they are already aware of (Google, Facebook, Skype, etc.).
The demographic is probably a slightly older demographic, probably mostly male as well. However, as noted above, the appeal should be broad, as the initial target customers will be younger and more tech savvy.
The logo should somehow straddle the divide between the old-fashioned, conservative elegance of the legal field (old wood-grain offices with green leather couches) to the modern, sleek, high-tech legal field of the future.
Feel free to be creative with colors, shapes, layouts, paying attention to my personal and company information above as well as the target audience.
A few thoughts:
-Clear, simple, bold typeface
-Representing modernizing the field of law, applying technology to make lawyers more efficient and effective; helping everyday people down the line with the law
-The focus of the products is on legal contracts initially.
-The logo can have the company name in upper- or lowercase (sort of like the Facebook logo) or all caps, depending on what you think looks better.
The files we will require are:
-Print file format
-Web file format
Please do not use any stock images or clip art in the logo.