I am starting a digitally focused, social media savvy public relations agency.
The agency is called Click PR due to its digital nature (clicking 'through' to learn more about our clients). The aim of the agency is to provide PR expertise to tech-based clients initially, drive traffic to their website, increase the clients online presence, and gain media exposure for them.
Click PR will essentially get the brand message out there to the general public for our clients. The story of our client's brands will be told through a variety of mediums. The 'Click' nature of the company is because the mediums we use to tell the stories are:
Generating coverage in online news
Increasing online chatter about our clients (through social media, forums, and blogs)
Interacting with our brands customers through social media such as Facebook, Foursquare, and Twitter
Driving web traffic to our clients websites
Increasing SEO and organic search ranking through effective online PR
As such the logo needs to emphasis the digitally-focused, online-based nature of the PR agency.
Marketing managers from large organisations, public relations managers from existing brands, or CEOs and founders of fast growing organisations who understand the need for a strong media and online presence.
I aim to have a simple but effective logo for the PR agency.
It needs to be striking, attention grabbing, but also remain extremely professional. It should be limited to several colors, and must be a color or colors that are easy to replicate online, as well as on print, business cards, etc.
It must be easy to use across a variety of sizes (again, from small enough for a business card to much larger).
The text 'Click PR' must be in the logo, and must be in a simple, very modern font.
Please feel free to experiment with colors!
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
Please do not use any stock images or clip art in the logo