Design an iconic logo for a Career Girl Fashion Brand

crushing corporate

Fierce, Fiesty and Fabulous

Crushing Corporate is a lifestyle brand of high-end luxury fashion and merchandise targeted at professional women who work in the corporate world. These are executive level women who can afford to buy our signature "Pussy- bow blouse" in beautiful silks and bold royal colors. She is an independent but ultra feminine women who loves beautifully designed things. Crushing Corporate also is a conference for career women to learn how to navigate the corporate world with intention. So a Crushing Corporate woman is a woman who is crushing it at work --- she might buy our designer blouses or a beautiful Crushing corporate notebook or attend our crushing corporate conference. The Crushing Corporate brand is all about celebrating the successful corporate woman.

The design needs to extend beyond fashion. I like smart use of lettering and symbols. A contrast between the soft elegance of a confident woman against the hardness of the concrete corporate world is interesting imagery. Think of thinks like a flower growing out of concrete or a beautiful vine on a skyscraper. Or the silouette of a stylish power-dressed woman elevating up the corporate ladder or at the top floor of a skyscraper...it doesnt have to be litteral... I like modern, feminine, clean bold colors gold, fushia, purple, turquoise. Attached is a document with some of the fashion logos i think stand out and the persona of my target customer for inspiration.