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This is a food trailer serving mac and cheese with different unique flavors and variations. College campus serving students at special events. The "Mac" is a double entendre with kissing... as this is a conservative college in Idaho. So there should be some fun - but not too suggestive.... hipster angle. The target audience is college age students, lower spending... The mac and cheese will have different flavors (Thus the twisted) and will be very hip and cool. I envision the logo getting slapped on T-shirts and really taking off. (Tagline such as "Get your Mac on" would be fun...
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The logo could incorporate a noodle image into the design. Looking for something hipster and cool. Think college students - logo could go further if brand is popular (T-shirts etc.).