Cool/stylish/clean design, very happy to work with. Thanks!
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Hegemon is a proprietary software system used by The Potomac Foundation to assess and evaluate military and diplomatic threats. It’s currently under the umbrella of The Potomac Foundation but due to some recent company changes, a team is leading an effort to rebrand Hegemon as a separate entity (and potentially company) down the line. We’ve recently purchased 4 Microsoft Surface units and we’ll be upgrading the streamlined tech experience at the same time we’re upgrading the cohesive brand experience.
The game is built into a Google Earth overlay and the traditional gameplay involves participants being briefed on a threat (typically Russian or Chinese) and working together in teams to position their units and best defend their territory. We have played the game in Latvia, Estonia, Sweden, the UK, and multiple times in Warsaw. Sometimes participants are simply using the system as a teambuilding exercise to review concepts and other times it is much more serious play where they are evaluating different procurement decisions on equipment worth billions or how to handle thousands of casualties in a war with a far superior opponent.
Hegemon is a unique system because of the vast military operations research knowledge that powers its engine. Thousands of battles can occur at any one moment and the system can evaluate each individual unit’s performance as well as how (mathematically) different types of equipment react to different weapons systems all at once. It’s also a unique system because the maps represent the actual terrain on which units fight down to the 30k level. Most other games simply treat all terrain the same while TPF has evaluated and categorized much of European terrain. This greatly impacts the outcomes of engagements.
We would like branding that is not super flashy but also fairly progressive and forward thinking due to our reliance on technology. It is important that the branding be firm and masculine as the games are generally serious and with 90% male participants. When we mention the game to many people they automatically assume “Call of Duty.” This isn’t quite the brand image we are going for. While we do want people to be excited about “playing” the game it’s a much more scientific approach with a much greater focus on education and serious learning.
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I've attached a PDF with some examples of gameplay as well as some slides we've used to brief it in the past. I'm not committed to blue/black/white so other color schemes are totally okay. Ideally we would like text and a logo with the opportunity to use the logo independently.