Visual Mind/Creative Life offers personal development coaching that works with the visual part of the brain; concretely, I use hypnotherapy, drawing and dream analysis to help my clients connect with their own inner guidance system.
In addition to my coaching and hypnotherapist certifications, I am also a practicing artist and illustrate the life journeys of my clients and use drawing as a way for them to discover or recover their artistic talent, opening the door to their exploration of their own unique creativity, be it playing tennis, painting, sailing, whatever.
Target audience: both men and women who are facing a transition and wanting the right guidance to get through it right. The values I want to communicate are: change, transformation, creativity. The essential double concept to be expressed: visual mind/brain/creativity and rebirth/change/transformation. I love the idea of a simple logo with a visual pun, use of negative space, the two ideas of visual mind + creativity or transformation expressed in one. I love birds, for example, but please, NO LIGHT BULBS. I have put some negative space logos I like in the design inspirations.