I am currently set up with several smaller divisions around the country. It is now time to create a large umbrella company for each smaller division to feed in to. Been in the construction industry for over 20 years and provide all elements of human resources to the construction industry from general labourers, scaffolders, carpenters, cooks and so on. Any person that works on a construction site could be provided by my company. This next step is to a higher end corporate level so I need something to really stand out and start off my corporate branding.
Tell us a bit about who you are and the people you reach
I am now looking to target industrial services as well as maintain the commercial presence that I currently hold. The North of Western Australia is about to boom in the oil, gas and mining sectors so this is my next focus. At the same time I need to have something that will hold up well in the city commercial sector. I currently have work in the Perth commercial areas, oil rigs off the WA coast, QLD labouring work and also shutdowns and maintenance of power plants etc in our south west. Our focus is to really get the attention of the major players in the industry and for that to happen, we must become more corporate.
I really want to brand the company using the word "Global", perhaps something that would make the word look corporate, as well as stand out so people know which company it is by simply looking at the logo. If there is some way to use the word to brand the company, that would be the ultimate aim. Of course if there is something stand out as a logo it would not be ignored.
Really don't want too many bright colours as it is the construction industry and yellows / pinks will not have the effect we're after.
We want to be known simply as "Global" and want to be seen as a quality corporate company that can play in the top end arena with other big players.