CARS is a unique business. They operate vehicle reconditioning shops at many of North America's independent auto auctions. Basically, they prep the vehicles for auction.
The people who run the company are fun, energetic folks. Not terribly formal, though they want their company to appear larger than it actually is. So elegance and sophistication are important to them. That said, they want something energetic. A challenging combination, naturally.
They are into CARS if you know what I mean. The owner of the company races professionally. Their customers also enjoy motorsports in almost all forms.
2018 is their 15th Anniversary. They want to create a mark to celebrate the occasion. It can be a variation of their existing logo, but doesn't have to be. We are open to ideas.
Their name in the mark is mandatory: CARS
You can include the number 15;
the years 2003-2018;
or a combination of the two.
The client wants something with energy and enthusiasm.
This mark will be used on a wide variety of applications, from the web, to print ads to large-scale banners, to shirts and hats. Much of the time it will be used in addition to their standard mark, so it needs to be complimentary.
It needs to be self-contained to work on it's own as well.
In the end, we'll need vector art for the final art files.
Thanks. Look forward to your ideas.