We are an affordable housing developer in Mexico City. "Quiero Casa" means "I want a home." Our projects are different from those of our competitors because we try to build housing in city centers (as opposed to other developers who build homes in the outskirts) and, in such way, we offer a better quality of life to the people that buy a home from us. Homes are usually about 500 SF and have two rooms plus all the common spaces you find at a home. We try to put other amenities in our developments such as gardens, etcetera.
Young families in Mexico that purchase their first home. They are usually low- and middle income families with a few kids. They are usually hard working, but take the time for leisure activities around the family.
Logo for the company. The CEO of our company helped start a company in Brazil called "Quero Brasil" and the brand is similar to the one we're trying to do: http://querobrasil.wordpress.com/. Our stress is in the family, in providing people with an opportunity to buy their first home and build their patrimony. We want you to help us let people know that they can trust our product, and that with us, they can make one of the most important decisions in their life: buying their first home. We want the name to call the attention of buyers, to be fun and to reflect values of family, love, home...