Completed contest

"Decisions For Heroes" Brand/Logo

Robin Blandford needed a new logo design and created a contest on 99designs.

A winner was selected from 191 designs submitted by 32 freelance designers.

191
entries
32
designers
1
winner

How Robin Blandford started their logo design journey

Summary

Decisions For Heroes is a rescue team management web application. Users will include teams of Mountain Rescue, Search & Rescue, Lifeboats, Coast Guard, K9 Search etc.

We need a logo / brand.

Company name

Decisions For Heroes

What inspires you and how do you envision the design for your business?

Website http://www.decisionsforheroes.com

The product line is "Decisions", we will have variations, e.g. Decisions For Heroes, Decisions For Adventurers, Decisions For Builders, Decisions For Drivers, Decisions For Miners. etc.

You can think of us like a combination of 37Signals Basecamp and Google Analytics for "DANGER!". We help rescue teams plan their training, equipment, roster, members qualifications. We log their incidents and produce their paperwork for them. We then take all that data and analyse it to try and discover trends and patterns. No matter what the product is, our brand would look great on "the side of a helicopter" or on a rescuers helmet, or the side of a jeep, or "on a mobile handset".

The logo should ONLY use the word "Decisions". The products will all feature the same logo but we may change a colour, or add a line underneath for each. Not a worry at this point, but do not use the "For Heroes" in the logo, yet it should embody that feeling.

See these 3 posts of mine (and comments), as I explored the concept, tried a few drafts, but never found it.

http://www.bytesurgery.com/blog/200…-the-look/

http://www.bytesurgery.com/blog/200…th-drafts/

In this final one, I really liked the 'D', but never found a way to make it irreverent enough. It's too corporate. I tried 'wings' like a hero, but was too AirForce.

http://www.bytesurgery.com/blog/200…-feedback/

I will be featuring the winning design (and process) on my blog. The commenter's you see there will be encouraged to help me vote on theprocess here.

This is the closest I got to really liking something

http://img.skitch.com/20081221-fjii…xsm6k7.jpg

Here's some imagery to get you thinking of locations:
- Helicopter
- Flickr Set of local teamI use Adobe Photoshop and want to be able to edit the final version in it. This is to enable me to customise colours or taglines for different product models. I know my way around - and would like the file as a vector still in layers. Cheers!

Wants

- Only say "Decisions" (leave out "for heroes" as explained above). This logo should be very adaptable but say the following.- Irreverent
- Anti-Enterprise
- Simple
- not-complicated
- easy
- friendly
- we're human
- approachable.
- yet still... lots of Data/professional/accurate/safe-bet/great service.
- Used mainly on web, but suitable for multiple mediums... vehicle stickers, helmet stickers, etc.
- Web/print logo can have gradients/multi-colour, but it should be possible to print in B&W. Should be possible to work on light & dark backgrounds.
- Very simple design that looks great very small (e.g. icon) without the text. Can be 'cut out'.
- I like the font Diavlo book/medium as it shows precision, but I'm not stuck on it.
- Bold. Bright.
- OOoooooomph! (oomph and vision!)Brands I like include Virgin and the way they have all their sub brands. Virgin's brand embody a lot of the same things as I would like to see in mine, including the ability to adapt to other industries.

Don't want

- corporate
- enterprise
- banking
- complicated
- football crest
- vagueness
- cliche / stereotypes
- superheroes
- shields / crests
- military
- violence / weapons
- army
- security

Custom package

US$199

Free features

  • Open contest
  • Fast-tracked

Deliverables

AI
EPS
PDF
PNG
JPG

We've found some similar contests you might like

US$299
We build mobile and web apps for outdoor sports (Backcountry Skiing, Trail Running, Snowboarding, Climbing)...
design by cynric design by cynric design by MauraNuhiu
147
entries
53
designers
US$499
We make fresh salads from local & organic ingredients of the highest quality.
design by evermore™ design by evermore™ design by Susan99
94
entries
31
designers
€279
Private Equity investment and consulting company. Logo should be simple, clean and trustful. In a trustful blue color...
design by hassashin design by Adam07 design by hassashin
246
entries
54
designers
US$299
I need an arabic font/ logo for an already made logo...
design by Manishah design by Manishah design by sz-design
173
entries
52
designers
US$499
iOS and Android app development consultant for companies in Gothenburg....
design by _Bundo_ design by ♥meila® design by ♥meila®
361
entries
92
designers
US$299
My organization is a clothing brand that targets the urban demographic....
design by jayquai05 design by chrisjeffryes design by indraTrikz
148
entries
37
designers

We saved a spot for your logo design contest.

Get started now
US$299
Suvi Naturals is a beauty product / skin care company providing natural skin care products. Our target demographic is...
design by A creations® design by 13MartaDP design by Artwild
330
entries
90
designers
US$299
We specialize in relocation services including visa and immigration processing, home finding, and household goods mov...
design by meltem design by Verybiglama design by Birva Shah
60
entries
16
designers
US$299
Law Firm...
design by Ghot Candy design by Ghot Candy design by Ghot Candy
45
entries
16
designers
£199
We are a fireworks display company...
design by nugra888 design by borzoid design by papah jahat
36
entries
12
designers
US$299
We are an insurance agency focuses on mostly coastal insurance. We insure home and business in the southeast region. ...
design by alysa_soebandono design by alysa_soebandono design by alysa_soebandono
66
entries
20
designers
£199
Assurent will help people who rent their homes become more financially stable and secure. We also want landlords to c...
design by Addictive Ads design by Addictive Ads design by Addictive Ads
149
entries
32
designers