Social Lemons is currently growing from a small to medium business. The growth potential is huge, but the time to rebrand is lacking. With an increasing market share the rebranding of Social Lemons is a necessity. We're professionals, focusing on providing quality and excellent service.
At the moment our current logo, the Lemon, is only connected to our name, not our area of expertise. We manage social media pages of small to corporate companies, but also have in-house designers that create high-quality visuals, as well as marketeers that write complete marketing strategies (Three elements). It would be great if we could combine these elements in a creative way, in which the lemon must be central ( and somehow connected to our area of expertise) and the colours recognisable to the current logo.
The current logo Is already recognised by the community, therefore the key priority is to keep it recognisable, yet refreshed, rejuvenated and modernised.
Note for the slogan: You are free to implement it within the logo, or to leave it out. It's not an obligation.
SUMMARY: We are aiming to keep the lemon recognisable but simplified, and important: less bold. A plus would be if we could implement three elements and represent our activities. Colours can be refreshed, but need to be recognisable. We prefer to use the pink and perhaps add grey. Leave the purple out. The font needs to be modernised and we do not like how it's used now. We prefer to have everything more simplified, less bold, making everything more serene and see the pink + grey explored.