How Ryan Cromwell started their logo design journey
EchelonTouch is a consulting biz of 1 that enables software design and development teams to reach their potential through coaching and training of agile practices and software design and development patterns.
We teach teams how to rid themselves of process, focus on those things that bring value, and deliver quality solutions at a sustainable pace. In other words, we teach teams how to get down to business, do what they love, and deliver awesome solutions to problems. We talk tech with developers to restructure the code in ways that make them more productive and more resilient to change.
Tell us a bit about who you are and the people you reach
EchelonTouch is looking to work with passionate, engaged teams looking to take the next step in delivering to their customers. We aren't looking to push these qualities into teams that aren't already hungry. We are looking to quench a thirst.
These are developers, designers, and managers looking to eleviate the pain of the status quo through engagement.
I'm not stuck with camal casing the name (capitals on the beginning of Echelon and Touch), nor am I stuck with EchelonTouch versus Echelon Touch.
I do want something professional, almost of a Zen, soothing quality.
No script(ish) fonts. Clear, crisp.
No reflections and avoid gradients.
Coaching and training is about patience, I'd like the logo to reflect patience.