The Alien Loft will be a lifestyle engine. We are focused on delivering unique and syndicated entertainment contents similar to those available via Mark Ecko's complex magazine -- http://www.complex.com. The site will be very active with hourly updates and will serve as a brand new community hub for people who share an interest in all things entertainment.
The target audience for this site are young people between the ages of 16 and 34, 62% male, 38% female. These folks spend a lot of time online and are fully immersed into social computing. They enjoy sites like: facebook.com, myspace.com, complex.com, theartofmanliness.com, askmen.com, etc.
The requirement on this project is a logo file created in adobe illustrator or equivalent, fully editable file. In terms of look and feel, we are looking for innovation. This logo will be used as the starting point for all branding so it needs to be very polished.