Completed contest

Creative Logo Design for Underground Hip Hop Music Site

ThaTrunk.com needed a new logo design and created a contest on 99designs.

A winner was selected from 67 designs submitted by 18 freelance designers.

67
entries
18
designers
1
winner

How ThaTrunk.com started their logo design journey

Company name

ThaTrunk.com

Overview

My name is Hassan F. Johnson and I believe that independent music artists are entrepreneurs that often produce high quality music that rivals their more popular counterparts. The problem is that these artists rarely have the infrastructure to reach an audience greater than their local neigherborhoods. My goal is to change that starting with Hip Hop.

The name, “ThaTrunk”, is derived from the term “Out tha Trunk”, which is a colloquial term often used by independent hip hop artists who distribute their CD’s from the “Trunk” of their cars and at local shows.

Our goal is to provide these creative entrepreneurs with an outlet for their music to reach a much larger audience, to help build their brand value as marketable hip hop artists capable of commanding a national/international fan base and to improve their knowledge of who is and where are their most lucrative audiences in the early stages of their career.

Tell us a bit about who you are and the people you reach

The target customer of ThaTrunk.com is underground Hip Hop artist who believe in their music and want to genuinely reach a larger audience in order to develop their marketability as a professional.

Requirements

When I envision the logo for ThaTrunk.com I think of the rear of a classic 1960s or 1973 candy paint Cadillac with the trunk propped open with two gigantic overly sized speakers on both the left and right side of the rear of the vehicle With a stack of CD’s filling the trunk of the car, keeping it from closing. I see a retro rendition of the Cadillac symbol. The image needs to flow together and not appear to be misshapen. Feel free to let your creative juices flow here.

The description above is my personal vision and I would love to see this come to light; however, I am also extremely open to any other designs and personal creative interpretations of the goal to help make the logo for our company come to life.

I only want to ensure that the logo is attractive and represents the goal of the website mentioned above. The design needs to look clean and crisp, but still have an urban feel. See the potential color themes below.

Color Themes:
• Red, Black, White, Grey
• Red, Black, Gold, White
• Blue, Black, grey, white
• Blue, Green, White, Grey

Please make the background transparent and prepare everything as png files if possible. If you use other design application's that's fine a conversion would be appreciated, but not necessary

Custom package

US$479

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