Centered around love for community, The Yeraz Initiative provides a foundation for influence with the introduction of premium quality apparel and accessories along with beautifully designed patches focused on a variety of themes, including historical Armenia, the environment, entertainment, health, and plenty more influential topics on society from the past, present, and future. As an initiative, our goal is to connect each piece of apparel with a social cause. Our apparel, accessories, and inspirational patches pave the way for those looking to make waves with the elegance of fashion, while providing a sense of commitment to drive social change.
Importantly, the design must incorporate the following imagery:
"Spreading the love and cultural awareness of our motherland Armenia, The Yeraz Initiative has created a logo to be stamped with pride on all of its products and proud accomplishments, through its journey across the globe. The pomegranate signifies Armenia’s fruit that is held with love and care by the hands of those that choose to help carry it. These hands bleed the national flag colors of red, blue, and orange. The Yeraz Initiative chooses to produce merchandise to be worn on the backs of those who have courage to take this pomegranate wherever they may travel with great care and a kind heart, to participate in The Yeraz Initiative’s Pomegranate Movement."
The target audience is fashion forward individuals within the ages of 14 to 34.