Tortuga Los Cabos is a new, luxury-lifestyle brand of beach shorts that focus on the beautifully unique and environmentally conscience characteristics of Los Cabos, BCS, Mexico. This brand will eventually transform into a full line of beach wear for men, women and kids. However our core product will be high-end, multi-purpose beach shorts that embody the elegance and spirit of Cabo.
The word 'Tortuga' means "turtle "in Spanish, and Tortuga Los Cabos uses the endangered sea turtles that call Cabo home as a source of inspiration. These endangered sea turtles return to Los Cabos every year to lay their eggs and then quickly swim back out to sea....
'Los Cabos' and 'Cabo' both refer to the metropolitan area made up of two towns - San Jose Del Cabo and Cabo San Lucas, at the southern most tip of the Baja Peninsula in Mexico. Surrounded by the Pacific Ocean to the West and the Sea of Cortez to the East, this thin strip of land is one of the most beautiful and diverse ecosystems in the world.
The key marketing message of Tortuga Los Cabos is something like: "everybody wants to get back to the sea...." or in the shortened version, "get back to the sea...." which of course references the Sea of Cortez.
Tortuga Los Cabos is the embodiment of all things Cabo: beautiful beaches, exciting excursions, luxury living, and the sensual serenity of being free in a world where the land meets the sea...
Your mission, if you choose to accept it, is to design the vision - what will eventually turn into the visual voice of a worldwide brand. Besides one flagship store in Los Cabos, Tortuga Los Cabos is exclusively an online retail storefront.
There are some articles and pictures at http://www.experiencecabo.com. I own this domain and just built the site with stock content. You can search Cabo and find a ton of information. On of my favorite sites are:
Here's a few links about the endangered sea turtles.
So there you have it, I am very interested and excited to see what creative concepts are submitted. Thank you, and happy designing!!!