We do business nationwide and even have overseas, ex-patriate clients for whom we manage investments here in the US. We have clients who have been with us for years with whom we’ve never been in the same State, let alone room. All of our clients either knew us personally when we started or were referred by someone they trust deeply. We have Goths, ex-pats, nuclear families, divorced female Fortune 100 executives, gay couples, small business owners and probably any number of other demographics as clients. What they all have in common is that they’re people who lack the time, tools and/or talent to tackle their finances on their own.
For that, they trust us… and only us. Our relationship is “high trust” and requires us to know a lot about our clients’ hopes, dreams, fears and foibles. We are close friends with many of our clients and spend leisure time with them, too. Many of them just refer to our firm as "The Lauers."
That said, we don’t want folksy, cartoony, funny, "your pals", etc. And, while we are very tech savvy and leverage technology heavily in our practice, we don’t want to look like a new finance app either.
Don't want "LF", don't want upside down/backwards letters.
We are city people, based in downtown Chicago, with a reputation as travelers. An upscale, sleek, cosmopolitan/urban feel for the logo appeals to us. Referencing our old logo in some way is ok, maybe even cool. But, we’re really not opposed at all to just scrapping it altogether and making a fresh start. Most of all, we want something that projects that we are serious about what we do, unusually competent in our field and uniquely committed to our clients.
Need logo (or permutations) to work on print, business cards, website, email signatures and social media profiles.