Logo- A single logo which includes the brand name. We are open to either text only, or text with an icon.
Logos we like: EVERLANE, HARRY'S, WARBY PARKER, J. CREW
Single, straight men, that are 20- early 40’s who earn $100K+ a year and live in an urban environment. These men will be fairly tech savvy, prefer Apple products, and know current events. They are busy, social, and enjoy pursuing women. We are initially focusing on LA and NYC as markets. These men appreciate fashion, but are self aware of the fact that they don’t have the time or the expertise to pick out fashionable clothes. The goal of the brand is persuade the average man, that confident men have personal shoppers. It saves them time, energy, and makes them look good. They should rely on experts.
Logo- the logo needs to represent our brand: confident, clean, timeless. We like black type (but open to other suggestions). The logo should be modern, sleek, but also strong and unapologetic.