How davebanks_2001 started their logo design journey
Who are you known as?
"Lush" or "Lush Garden Care & Maintenance"
What’s your company slogan?
Healthy Soil, Healthy Plants, Healthy People.
Tell us a bit about who you are and the people you reach
Garden care & maintenance, the focus is being chemical & poison free, soil improvement & repair, I help people install veggie beds and also consult if they have issues with their plants or veggies. I specialise in getting their soil conditions right so their plants look amazing/ are pest & disease free, and their veggies are nutrient dense. I also do the traditional gardening services such as lawn mowing, gutter cleaning etc. My target audiences are: Time & energy poor professionals with mid to high income, also semi-retired/ retirees who need a hand or can't do it themselves. Cleaning & maintenance is the closest industry I could find (I don't do landscaping).
What industry do you think your business is most related to?
Cleaning & Maintenance
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Let designers make suggestions:
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
I'm after an organic feel, something earthy and wholesome. Also something which is easy to read and will build instant recognition as I grow my brand. The tag line "Healthy Soil, healthy plants, healthy people" doesn't necessarily need to go in the logo. My business focus is the soil, veggies, plant care, organic (chemical/ toxin free) and I like designs which might appear on old wood crates, kind of like a burnt in design, something which has old world charm, but please don't limit yourself to this "look". Something with a "recycle" feel may also work well, I help people set up compost bins and worm composting bins to help them improve their soil. I would rather steer clear of something which may make me look like another lawn mowing guy and also another worm farm seller. Stylised images of plants, leaves etc may also work well. Something which indicates "Lush" and healthy plants would fit in well. I'd like to have it simple/ stylised so people will recognise it on the side of my work vehicle driving past. Something which doesn't require someone to "read it or miss it" as I'm driving by. My business works with mother nature vs against her like those who work with chemicals, so images that are recognised as things which exist/ thrive in a healthy ecosystem such as frogs or beneficial insects would also work. Perhaps the pattern and colour of a ladybirds back could work as that's instantly recognised and visually striking? Again I'd like it to be stylised and quickly recognised vs something with a lot of detail which needs to be read vs going by quickly in a car. I hope that's given you lots of ideas on what might work for me. I saw this Brumbys logo today which shows the "burnt brand" or "sprayed stencil" design I mentioned above. I like the freehand, organic, earthy feel of the Brumbys name in the sprayed stencil style with the "-BAKERY-" underneath in a formal type set which separates what they do with their business name. I hope that gives you a bit more of an idea where I'm leaning towards.