We are an online women's shoe boutique. We purchase designer brands from manufacturers when the product is in phase two, therefore, we are able to sell designer brands at discount prices. We sell all kinds of women's shoes, including boots, flats, heels, sneakers, and sandals. Our brand personality is lively, optimistic, smart, classy, unique, sexy, approachable, and authentic. Our brand is about legacies now and legacies in-the-making.
The word "scarpetta" means "little shoe" in Italian. We are inspired by the richness of Italian culture (valuing the little things, emphasizing experience, loving to be in-the-moment), but we are not looking for Italian symbols.
Our target customer is a woman between 25-45 years old with an annual household income of $75k+. She is educated and she loves simplicity. She wants to be treated genuinely. She cares more about her experience with a brand than the list of product features. She wants to be cared for as a person and establish trust with her favorite brands.