In the contest, lightgreen was responsive and balanced his own creative ideas with the directions given. Happy that I got a chance to work with this designer and look forward to future interactions
How Snausbaum started their logo design journey
Who are you known as?
IF MyHome (Note the "IF" must be our existing IF button logo - although can be a different colour).
Tell us a bit about who you are and the people you reach
We are a national personal finance business - Instant Finance (www.if.co.nz )
We operate in 18 locations throughout New Zealand and have been established in the market for 40 years. Instant Finance is a very strong brand in our market.
We are launching a new part of our business that will sell homeware including fridges, freezers, washing machines, dryers, TV’s, computers and furniture. These items will be brands e.g. (Sony, Toshiba) as well as entry level Chinese goods. These goods will be marketed to our existing customers as well as to new customers who will come from a wider demographic than our existing customer base (demographic of existing database is below).
We are looking for a new logo, which will leverage our existing IF logo (IF tone logo attached).
How do you want the layout of your logo to look?
Organization name in a stylised type/font becomes the logo.
An image or shape that is easily recognizable is used to represent your business.
An abstract shape or symbol is used to convey the values of your business.
Organization name enveloped by a pictorial element or shape.
A character or mascot to represent your business.
What colors do you want to see in your design?
No, althoguh see page 3 of brand manual for how IF button logo must be displayed. It is permissible to change the colour of the IF button logo for this new design.