We monetize useless traffic on your website. Every website has a problem: 90% or more of their visitors don't convert or do anything productive. We take people that "bounce" and allow the publisher to derive value out of them. The "Exchange" part comes in as other companies get to bid for advertising on your useless traffic.
Letters/initials from your business name are used to create a logo.
Representing trends from the internet including gradients, rounded corner etc.