Adourn aims to appeal to both women and men shopping for themselves, partners, friends and family. The site will be a one stop shop for quality, limited edition and unique jewellery products.
Our target audience demographics will consist of professional, educated, urban, well travelled individuals from the ages of 25+ with an appreciation for well designed, handmade rather than mass manufactured pieces.
We envisage appealing to women and men with a keen eye for fashion but that are not slaves to the latest high street trends. While the products will constantly change and evolve the brand must always represent modern yet timeless style.
This will be a company showcasing the products as well as the designers on our marketplace, which will be sourced from all over the world and as such the logo should aim to be simple, subtle yet easily recognisable amongst all the other brands on the site.
The logo will also be used for the brand's own jewellery line.
This will be a premium site so an unimpossing but distinctive logo is in order.
The name Adourn derives from the old French word for adorn.