We are an emergency preparedness company who is bringing a new, high-quality product to the market this fall. Alexapure is a revolutionary water filtration product. Whether a customer is an emergency survival situation or is searching for the safest way to provide their family with clean water, Alexapure will guarantee clean, safe drinking water. Alexapure is also the best way to get clean, safe water for cooking and other daily uses.
The water industry is very crowded, and everyone is using the blue scheme, naturally, although our branding shouldn't necessarily represent a "blue" or "green" movement, as that type of branding doesn't necessarily resonate with the survival crowed. It may be blue or green friendly but the product is about survival, safety, security and durability.
We need a strong logo and visual identity for Alexapure. Branding should reflect mass market appeal without turning off our primary existing preparedness audience. The logo will live on the product itself in several ways, as well as the web site, other online properties, product boxes and other printed materials. The branding should reflect mass market appeal without turning off our primary existing audience.