Rare Flare V is a Los Angeles based on-line e-commerce site that is dedicated to selling quality high end vintage clothing and accessories for women, although there is some thought to sell men's vintage attire in the future. The V is short for Vintage, and the site has not yet launched.
In addition to vintage clothing, we will also be selling newly produced, vintage inspired merchandise, as well as modern basics that pair nicely with vintage garments. This is why we have shortened the V as to not mislead consumers into thinking that everything is vintage. Therefore, the V not only stands for vintage but also Vibrant because majority of the merchandise is RARE and has a lot of FLARE.
We want the logo to inspire high end couture fashion, both vintage & modern, while also complementing its focus on being an Eco-friendly way to shop by recycling clothes or wearing clothing that is made from fabrics that are not harmful to the environment. The logo should be vibrant, fun, and unique with an air of both modern edginess and vintage classiness. Also, the main focus is that this reads well and clearly on-line, on the site itself, as well as social media outlets (Facebook, Twitter, Word Press, etc.)
We want the logo to not only signify a store, but a brand, as we are in the process of creating our own products and the owner is a stylist. Therefore, it is important that the logo reads well on tags. Finally, the possibility of opening a physical property and/or mobile store in the future is there so it is also essential that the logo reads well in print, above a store-front, or on a vehicle.
Please visit the owners Lookbook (http://lookbook.nu/crystyle) to gain a better understanding of her style/brand; she will be the face of the company as well.