The intent is to make the purchasers feel like they are receiving a gift, no matter how small. We want them to feel excited to receive their product and feel they have given themselves a treat. The brand is as follows:
Main market is USA
Fishermen and fisherwomen, generally over 50 years of age
Middle to higher level income bracket
Discerning people looking for quality items at the best price
Passionate about their sport, buy for need and on impulse
The point of difference will be providing slightly better quality items, packaged in a premium way adding to the sense of value to the product (and a sense of fun and surprise to be receiving a ‘gift’)
As an aside ,fishing is very much concerned with the environment and sustainability, so this may form a part of the brand packaging.
A literal tree does NOT need to be included in the logo.
A sample of the variety of goods that will be sold are listed below. You will note that some of the items have very little room for logos on the actual product. However, every item will need to be branded with the logo as well as on the packaging. Therefore the logo must be able to be used in a very small area - or even just a part of the logo, if not the whole.
Fishing rod holders
Small fishing nets with handles